Fresh Ideas

Archive for July, 2010

StarCraft II Wings of Liberty

The long wait is here!!! The first PC game that caught my attention way back in 1998 and caused endless hours of playing and sleepless nights of trying to finish episodes has released its second installment. Today, July 27, 2010 is the official release date of one of the world’s greatest real-time strategy game, StarCraft II: Wings of Liberty. This game as we all know was developed by Blizzard Entertainment as the sequel of one of the most successful video game, StarCraft. Together with its expansion pack, StarCraft: Brood War, it captured a big niche for gamers that are in dire need of a superb strategy game. The storyline is well-written and the campaign episodes are exciting to play, as well as the network game.

Blizzard’s other renowned games that proved to be worth playing are WarCraft, a real-time strategy game and Diablo, an action role-playing game. The former has several installments already and the latter has a second installment; Diablo II with expansion pack; Diablo II: Lord of Destruction and is now finalizing the third installment, Diablo III. WarCraft has indeed evolved to be one of the well-played games of all time because of its franchise set from WarCraft: Orcs and Humans, WarCraft II: Tides of Darkness, WarCraft III: Rein of Chaos and to the most successful massively multiplayer online role-playing game (MMORPG), the World Of WarCraft.

I remembered the times when I almost skip classes because I was not aware that I played for so long that it is past my bedtime already. But I studied diligently in school to prevent my parents from grounding me for being addicted to this magnificent game. I together with millions of other people across other countries and continents are waiting for this new game to be released. Teasers are produced by the developers and several characters were introduced and the game itself is upgraded. The graphics are so crisp that it is really a joy to simply watch the characters do their thing! It is also so nice to see that some of the old characters and buildings were retained. But of course, as a new chapter or new episodes of our favorite games are developed, we are expecting more innovations and new introductions. As for my favorite race; the Terran, several new units were introduced, such as the Thor, Marauder, Reaper, Hellion, Viking, Medivac, Raven and Banshee. I will not explain their attributes as this can be seen on their official homepage. As for the next race; the Protoss, new units such as Stalker, Sentry, Immortal, Collosus, Phoenix, Void Ray and Mothership graced the game. For the ravaging Zerg, the Baneling, Overseer, Roach, Infestor, Corruptor, Nydus Worm and Brood Lord are good additions to the voracious swarm. The heroes and characters also make a return from the last expansion set like Jim Raynor and Arcturus Mengsk for the Terran, Zeratul for the Protoss and Sarah Kerrigan for the Zerg.

These new units have their own advantages and there are units that can counter this. New maps are drawn and the entire playing field is restructured to be almost 3D like. It is so much overwhelming to see the new episode to be entirely.

Even if there are pirated copies spawned everywhere of the beta version, there is no doubt that I will prefer to purchase the original game. Let us support the fight against pirate syndicates. If this heinous crime will be tolerated, there will be no room for companies to produce and develop more games and the doom for the gaming industry altogether.

The Negative keywords are created to allow PPC advertisers to control keywords that are considered inappropriate to their business. Only some businesses knew about negative keywords characteristics. A lot of of those that are familiar with them either have partial knowledge or do not spend the essential time to build up a broad set. Without making a wide range keyword list, companies discover that results that are irrelevant to their business are produced and this leads to wasted time, effort and a lot of money.

A number of companies that are producing traffic at high levels are considering that it is unimportant to have a negative keyword list. They do not want to limit the searches and only want productive traffic. Getting rid of useless results allows the advertiser to preserve their expenditure levels that are focused on positive results or otherwise make a saving. Approximation varies concerning how many enquiries turn out to be immaterial to a business.

If one will look into the advertising spend level, around 20% can be saved if the negative keyword will be implemented. On the other hand, with these savings, the company can make use of other productive keywords on their PPC campaign and can be beneficial.

It is crucial for any individual or company to have every keyword add up in a helpful way for a PPC campaign to be successful, as this set of positive keywords will definitely drive good results, but a negative keyword list is likewise significant for it to filter the irrelevant search results. If these negative keywords are blocked, then the effects are potential customers that are possible buyers.

It is vital to businesses to see the importance of maintaining a good set of keyword list to augment the positive keyword list for a better customer experience.

Too many websites offer information on how to make money online. These sites will only discuss on how to optimize your website and teach how to generate traffic. If you really intended to make money in your website and you signed up with affiliate programs, then your first goal is to do On Page Optimization to setup your site appealing to both the visitors and the search engines. You need to have organic traffic, meaning when someone searches something that they want to know or buy, people will type that in the search engine and results will appear with a listing of websites that is relevant to the keyword or keywords.

Targeted advertising is the best form of making money online. When you follow the different On Page Optimization techniques, chances are the keywords is truly relevant to the content and this will be appreciated by search engines and therefore can make your webpage more visible. So, when a person searches on “make money online fast” and the content in your webpage has that exact keywords and among the other websites that appeared, yours is chosen, advertisements will surely show up in your site and there is a big chance that the visitor might click on one of this if it appeals to him. Organic search results helped the publisher, the advertisers, and the visitors.

The goal of the visitor is fulfilled by searching and landing to your page that provides the right information with right recommendation from the advertisers. The chance of making money in that instance is big. If the visitor clicks the advertisement, then you will get a certain percentage of payment, and if that same visitor buys a product or service from that same advertiser, then the payout is much bigger!

However, if the traffic is driven from social networks, it is not a solid goal of that person to land on your website, he may just be trying to look into your account profile or just trying to search for several articles that interest him. But I am not telling that social networking is not good, it is just not really targeted, and the ratio of CTR or Click-Through Rate is not high enough to at least getting some money out of it.

Targeted traffic in search engines equals money in the online world. And this is one guide that one needs to understand truly before venturing in creating websites and hoping that earning money is easy as one, two, three.

Many methods are needed to take into considerations, and for me On Page Optimization is one of the fundamentals in SEO. It is important not only to help websites get higher ranking in search engines, but also to ensure that it is readable by normal visitors. Below are some of the methods to help you on your campaign. I understand that I haven’t yet tackle this so I will show what I know about this particular topic.

Title optimization is the most first important element, and it should be short but descriptive enough of what the website is all about. It is the tag that search engine first looks for. Of course, if you choose a title, it does not necessarily means that you are the only one that have that. Your role now is to think of set of keywords that best promote your brand or business name. Get a keyword or keywords that is well searched and try to research for it to have just a little or modest competition as possible.

<TITLE>All about On Page Optimization</TITLE>

The next one is optimization of Meta Tags. Like the title tag, the Meta Description is as important as any other tags that needed to be optimized. It should contain the main purpose of the website and choose the right keywords that aptly relevant to your site.

<META NAME=”description” content=”A Brief Description of On Page Optimization Factors”>

Keyword optimization also needed to be maintained in one’s site. Balancing between content and keywords is an important task in SEO. Stuffing the content with keywords will do more harm than good. Search engines do not like to index a page that has a high keyword density compared to the entire content and is not completely related to each other. Do your homework first. Be sure to research for keywords that are mostly searched and create unique content that encompasses a small number of keywords. You can also include long tail keywords and use synonyms to replace duplicate keywords.

Optimizing your Internal and External Links is a big yes. Your internal links must be descriptive enough to promote the keywords. The anchor text should be related to other internal pages. Make sure that there is no broken link in your website and will still connect to your homepage no matter how deep the pages are.

Images and videos are not well read by search engines so make sure that you put description on it. The Alt Text is used to put description on the image and shows up when you hover your mouse over a picture. Put relevant keywords. As for the filename of the images, please put a real filename that is understandable like “my-first-phone.jpg“ and not just a bunch of letters and numbers like DSC1583.jpg. Put also pertinent image title just like the description. A good example of a title tag for image: [img src=”http://imagelocation.jpg” alt=”Image description” title=”Title of the Image”], just replace with essential words. It is also best to put the image keywords whenever you put a link to the image, instead of just putting “click here”.

All of these factors are nonsense if you do not have a good and unique content to implement with. As everyone well knows, content is king, and fresh content is like a good king making his daily responsibilities to his sovereignty. No one wants a king who just sits on his throne everyday and not doing anything productively. So make sure that you create new content, as search engines love it. It is not a prerequisite to daily add something, but at least once in while will do and not be dormant for a couple of weeks or months.

It is a good habit to write naturally as what you would like people to read it and not just pleasing the search engines, because if the content or the template of the website is unreadable, then you will lose visitors, and traffic is one of the criteria of search engines to see if your site is worth its page rank. Traffic is also one gauge for affiliate programs or companies to see if they can invest in your site for advertisements, because no one wants to show ads on a website that the owner is the only one that is viewing it. I hope that my own understanding of On Page Optimization provides some useful information.