Fresh Ideas

Archive for the ‘SEO’ Category

What is a Squeeze Page?

Most Internet marketers and Search Engine Optimization enthusiasts or SEO enthusiast currently use Squeeze Page today because of its efficiency and low cost of acquiring leads. And by definition of leads, these are the list of people that agree to subscribe and receive information from you in terms of newsletter or feeds. Most of the time visitors will subscribe to you in order to gain a free thing like an eBook or a video or anything that is of great interest to them. These things should be offered at first so that you will get an opt-in. If these subscribers are interested in what you are offering on the squeeze page, chances are, they will retain and look forward on what you will be sending to them the next time you publish your newsletter and creating an outstanding content might lead to conversion into sales and that is good news if you are into affiliate programs. This is where the money follows!

Usually, there is a demand that needs supply or a question that needs answer and that is where you will need to create a squeeze page. We know that tons of information about everything is available in the Internet, but once in a while it happens that you will not be able to see what you are looking for, or you are not satisfied with what you found out. All an Internet marketer should bear in mind is to focus on a particular question people might be looking an answer for, like a product or service that have a big effect on their lives. Something that is also being searched by a number of people, together with a built product or service that you can offer right now.

A powerful squeeze page should always have these things:

• Outstanding Headline
• A sound explanation of what you are offering
• Several testimonials from satisfied customers
• Some bullet points so that it may be easier to the eyes of the readers
• Image of the eBook or product that this squeeze page is promoting about
• And the most important of all is the name and email address field to sign up with

If you already have the content in your mind, you will just need the following requirements to make the squeeze page work:

An Excellent Domain Name

Of course, you can never start off without an awesome domain name. To get one, you need to register it on renowned domain registrars in the web, and one that I highly advised is Namecheap; which I personally used in registering all of my domains.

A reliable Webhosting Service

You should also get yourself a dependable web hosting service and I highly recommend Bluehost; because you can get unlimited storage space, unlimited domain hosting, POP3 and IMAP email support, Subdomains, Parked Domains, Add-on domains and many more. The customer service is world class and all you have to do is to upload the content of your website and you are good to go.

HTML Editor

As for editing your squeeze page, you can use the notepad as the most basic form of editor or use Adobe Dreamweaver for those that needed some extra features. There are also lots of free software across the Internet so you will not be left behind. It would be best if you can edit pictures or photos that you will be using on the squeeze page to give it a livelier look. Who wants to subscribe in a dull squeeze page, right?

You might as well outsource the content and hire a writer if you are not that good in marketing. Just make sure that you convey to your writer what you wanted the reader to feel and what they should know before signing up so that you have a higher chance of registration.

Autoresponder

And last but not the least, a powerful autoresponder that will be your biggest weapon of all to be successful in marketing.AWeber; is one of the most prominent autoresponder in the field today that provides function that is ahead of the rest.

But be sure before proceeding in creating a squeeze page to be careful not to cross the line of being tagged as a spammer because this will be a marketer’s nightmare to have his work just go down the drain. No one wants their lead to unsubscribe one by one by sending them with nonsense information that are full of tasteless advertisements. The interest of the leads should be the primary goal of a marketer to succeed in this type of business. Once you grasp their attention, it will be a piece of cake for you to market anything that is based on that interest. You will definitely earn through squeeze page if done properly.

To tell you the truth, I’m a little bit confused right now on to what the Big G is looking for in a website to index its pages. I noticed last week that the post that I made last August was indexed right away, without me even promoting that post that much. And it is really confusing me more about those posts that I tried very hard optimizing…link building, blog commenting, social bookmarking and everything that I know in off-page optimization, but still was not effective enough.

One thing I noticed so far is that the post that i made last August is about my blogging life and what are my objectives and dreams was indexed right away compared to majority of the posts here which mainly tackles everything about making money online. I tried very hard to get fresh ideas regularly and to prevent the writer’s block. But the more I tried composing something, the harder it gets to visualize what I wanted to convey. And boy, indeed it last for not only days, but weeks and months.

I hope internet marketing gurus will notice this post someday and provide some guidelines on to what I am doing wrong and give me some pointers, because I tried hard to write contents that are not copied elsewhere and I make it more informative to be at least helpful to someone like me that is trying my way up in learning online marketing. However, it is so odd that the post that I did not even think about and just think of my personal experience will be the one that will be indexed by Google.

I know that there are tons of internet marketing strategies and criteria that search engines are looking for to index a page and as far as i know, as long as you have fresh content and you do your homework in off-page and on-page optimization, then there is a good chance that the page will be indexed immediately, get a lot of backlinks, visitors and ultimately rank for a given set of keywords.

There are times that I am tempted to get the help of SEO specialists to do Search Engine Optimization work for me. It is really pathetic for a blogger that chose the highly competitive niche of making money online just to seek the assistance of others and pay for it. But I know that nobody could attest that they knew everything outright when they started and almost all of us tried very hard to seek resources and work day and night to see improvements on our own targets.

Getting fresh ideas in making money online is not easy as most people are thinking of. Too many obstacles will come your way. Your own self will be your greatest enemy if you will not learn how to control yourself from the urges of wasting your precious time to nonsense things.

I have learned the hard way and without sacrifice and patience, I would not go this far and not earn what I am earning. But going back to my agenda in writing this post, i do hope that this fresh content for this month, together with the help of my search engine optimization skills, will not only help it be index right away, but more importantly, give the boost that I needed to write relevant content at least more than i usually do.

All successful Internet marketers surely know how to properly implement a strong call-to-action technique. However, so many business owners and marketers still fail in this aspect. It is one of the most important techniques one should learn early to convert potential customers into a sale.

The objective of any website in Internet Marketing is to entice the visitor to stay longer to check what the site offers. If you are selling products or services, you ultimately want your every visitor to look around your site on what they are looking for. Through On-Page Optimization and Off-Page Optimization, together with researching for positive and negative keywords, efficient link building and targeting a specific audience will produce visitors mainly from organic traffic and combining it with a good page layout will effectively make the visitor to stay and read more and be interested to register or buy or whatever goal you set your website should achieve.

A call-to-action or CTA is the next step in retaining the customer. Once your website catches the attention of would-be buyers, your intention is to keep the visitor interested by clicking a button or link which calls a specific page where it should provide additional information or a teaser and then to sign up or purchase. Whereas, the Click-Through-Rate or CTR is a measure on how successful your conversion of visitor to customer through clicking the button or link that represent an advertisement. It is measured by the number of impressions or the times that the webpage displays to a visitor to the number of times a visitor clicks the call-to-action button.

Many webmasters are lured to just putting a link that merely says “Click Here”. This is really not providing enough sense to a customer unless there is supporting information why he or she should click that button. Please do not use the words “Click Here” or any other words that is nonsense to your visitor. First it does not teach the visitor on why they need to click it and what they are expecting after clicking. Instead you can put words that explain their expectation like “Learn More”.

Putting just the words “Buy Now” is a strong call-to-action and should have a phrase or a paragraph that assist it to explain why the visitor should decide immediately unless he or she is extremely convinced. The visitor should be able to at least have the opportunity to check the page for its content that describes the product, get some useful information to see why he or she needs the product and also the price which is very important and why this item is much better than its competitors. Then after providing this, the next call-to-action to the buying process should present itself and it should not be hard for the customer to complete this process. No one wants to be confused with so many things and many required actions. You and I obviously wanted everything to be simple and not think too much when browsing.

The techniques below are proven to effectively retain visitors and have a successful CTR:

1. Have a Sense of Urgency
Active words such as Buy, Register, Sign Up, and Subscribe are ineffective if there is no sense of urgency why they should click that. You can try to add these kinds of phrases with the active words:

• Offer until the end of December
• Limited Offer Only
• Buy now and you will receive a gift
• 20 percent discount when you buy today only

2. Provide some Extras
There are marketing styles where you can give in order to gain. It is not all about getting a sale. You can provide freebies to customers that will buy 2 or more items or if they will register or reserve ahead of time.

3. Position it correctly
As much as proper words are chosen to lure visitor to click, the placement of the link is significant also. Ideally, it should be placed where the customer do not need to scroll down or look for in the webpage. It should place high enough in the fold and at least in the center to draw attention.

4. White Space is Important
Now, you have already a good position for the button or link, the next thing that you should implement is to put it in a place where it seems to float in the page. There should not be any clutter or distracting words near it and at least make it bigger than the normal link or button so that visitor will surely notice it among others.

5. Colors that contrast
Of course you want your website to have a central theme. The colors of the text should blend well with the other categories. But having a contrasting color of your call-to-action button or text is really important to draw the attention. Now, it is position high enough and space is all around it, it would be great that the color is different from the rest so that the visitor will be enticed to click it.

6. Do not make it too confusing
There should not be other words that are created equally in size, color or type of button aside from the call-to-action button. Do not make the visitors click and then go to endless loop into buying. There is too much information that a visitor can handle before getting exhausted. A click or two before going to the exact page where the sale should be made is enough so as to not lose the potential customer. The conversion rate will be high if this is the case.

One last thing, it is also one good practice to get customer information for lead generation. You never know when that customer can generate more potential sales through their own contact and also you can provide updates and new information on new products or services. Providing latest information and promotions through email marketing is a good way of advertising to your existing customer. Click-Through-Rate will be high and your marketing campaign will be successful if you implement these steps. Hopefully the styles above will help in your marketing campaign.

The Negative keywords are created to allow PPC advertisers to control keywords that are considered inappropriate to their business. Only some businesses knew about negative keywords characteristics. A lot of of those that are familiar with them either have partial knowledge or do not spend the essential time to build up a broad set. Without making a wide range keyword list, companies discover that results that are irrelevant to their business are produced and this leads to wasted time, effort and a lot of money.

A number of companies that are producing traffic at high levels are considering that it is unimportant to have a negative keyword list. They do not want to limit the searches and only want productive traffic. Getting rid of useless results allows the advertiser to preserve their expenditure levels that are focused on positive results or otherwise make a saving. Approximation varies concerning how many enquiries turn out to be immaterial to a business.

If one will look into the advertising spend level, around 20% can be saved if the negative keyword will be implemented. On the other hand, with these savings, the company can make use of other productive keywords on their PPC campaign and can be beneficial.

It is crucial for any individual or company to have every keyword add up in a helpful way for a PPC campaign to be successful, as this set of positive keywords will definitely drive good results, but a negative keyword list is likewise significant for it to filter the irrelevant search results. If these negative keywords are blocked, then the effects are potential customers that are possible buyers.

It is vital to businesses to see the importance of maintaining a good set of keyword list to augment the positive keyword list for a better customer experience.

Too many websites offer information on how to make money online. These sites will only discuss on how to optimize your website and teach how to generate traffic. If you really intended to make money in your website and you signed up with affiliate programs, then your first goal is to do On Page Optimization to setup your site appealing to both the visitors and the search engines. You need to have organic traffic, meaning when someone searches something that they want to know or buy, people will type that in the search engine and results will appear with a listing of websites that is relevant to the keyword or keywords.

Targeted advertising is the best form of making money online. When you follow the different On Page Optimization techniques, chances are the keywords is truly relevant to the content and this will be appreciated by search engines and therefore can make your webpage more visible. So, when a person searches on “make money online fast” and the content in your webpage has that exact keywords and among the other websites that appeared, yours is chosen, advertisements will surely show up in your site and there is a big chance that the visitor might click on one of this if it appeals to him. Organic search results helped the publisher, the advertisers, and the visitors.

The goal of the visitor is fulfilled by searching and landing to your page that provides the right information with right recommendation from the advertisers. The chance of making money in that instance is big. If the visitor clicks the advertisement, then you will get a certain percentage of payment, and if that same visitor buys a product or service from that same advertiser, then the payout is much bigger!

However, if the traffic is driven from social networks, it is not a solid goal of that person to land on your website, he may just be trying to look into your account profile or just trying to search for several articles that interest him. But I am not telling that social networking is not good, it is just not really targeted, and the ratio of CTR or Click-Through Rate is not high enough to at least getting some money out of it.

Targeted traffic in search engines equals money in the online world. And this is one guide that one needs to understand truly before venturing in creating websites and hoping that earning money is easy as one, two, three.

Many methods are needed to take into considerations, and for me On Page Optimization is one of the fundamentals in SEO. It is important not only to help websites get higher ranking in search engines, but also to ensure that it is readable by normal visitors. Below are some of the methods to help you on your campaign. I understand that I haven’t yet tackle this so I will show what I know about this particular topic.

Title optimization is the most first important element, and it should be short but descriptive enough of what the website is all about. It is the tag that search engine first looks for. Of course, if you choose a title, it does not necessarily means that you are the only one that have that. Your role now is to think of set of keywords that best promote your brand or business name. Get a keyword or keywords that is well searched and try to research for it to have just a little or modest competition as possible.

<TITLE>All about On Page Optimization</TITLE>

The next one is optimization of Meta Tags. Like the title tag, the Meta Description is as important as any other tags that needed to be optimized. It should contain the main purpose of the website and choose the right keywords that aptly relevant to your site.

<META NAME=”description” content=”A Brief Description of On Page Optimization Factors”>

Keyword optimization also needed to be maintained in one’s site. Balancing between content and keywords is an important task in SEO. Stuffing the content with keywords will do more harm than good. Search engines do not like to index a page that has a high keyword density compared to the entire content and is not completely related to each other. Do your homework first. Be sure to research for keywords that are mostly searched and create unique content that encompasses a small number of keywords. You can also include long tail keywords and use synonyms to replace duplicate keywords.

Optimizing your Internal and External Links is a big yes. Your internal links must be descriptive enough to promote the keywords. The anchor text should be related to other internal pages. Make sure that there is no broken link in your website and will still connect to your homepage no matter how deep the pages are.

Images and videos are not well read by search engines so make sure that you put description on it. The Alt Text is used to put description on the image and shows up when you hover your mouse over a picture. Put relevant keywords. As for the filename of the images, please put a real filename that is understandable like “my-first-phone.jpg“ and not just a bunch of letters and numbers like DSC1583.jpg. Put also pertinent image title just like the description. A good example of a title tag for image: [img src=”http://imagelocation.jpg” alt=”Image description” title=”Title of the Image”], just replace with essential words. It is also best to put the image keywords whenever you put a link to the image, instead of just putting “click here”.

All of these factors are nonsense if you do not have a good and unique content to implement with. As everyone well knows, content is king, and fresh content is like a good king making his daily responsibilities to his sovereignty. No one wants a king who just sits on his throne everyday and not doing anything productively. So make sure that you create new content, as search engines love it. It is not a prerequisite to daily add something, but at least once in while will do and not be dormant for a couple of weeks or months.

It is a good habit to write naturally as what you would like people to read it and not just pleasing the search engines, because if the content or the template of the website is unreadable, then you will lose visitors, and traffic is one of the criteria of search engines to see if your site is worth its page rank. Traffic is also one gauge for affiliate programs or companies to see if they can invest in your site for advertisements, because no one wants to show ads on a website that the owner is the only one that is viewing it. I hope that my own understanding of On Page Optimization provides some useful information.

Most of the websites in the Internet today are failing on several aspects. I’m not saying that this site is flawless, of course there are many facets in web development that I need to enhance and also follow but what I’m telling is you can learn to these questions that I’m going to ask you:

• Does the design represent what you really want to convey to your readers, visitors, prospects, clients or customers? The design should be more on the side that gives light to what you stand for.

• Do you have a ‘Contact Us” information page? For me, this is one of the very important pages on your site. If your site is business oriented, of course you want your potential clients or customers to contact you via telephone or email for questions, and this is vital if you’re into sales.

• Have you considered having a “Frequently Asked Questions” page? This is imperative to website owners if their site is more about products or services. Most customers will ask or check for some important questions along the way that could be answered in this page without having to contact or write you an email, and therefore saves you, the developer the time to answer every bit of questions.

• What about the content? Of course, the content should be well-written, concise, and clear. Many readers will skip and most probably leave the website if they find many flaws on the grammar, spellings and the meaning of words that is not cohesive enough to be understandable.

These are really simple phases in websites development that developers should consider if they want visitors to be regulars and to maintain good traffic.

It is elementary to all website owners that the more links you spread to different websites, the higher the ranking it will be on different search engines like Google, Yahoo and MSN. I cannot stress this too much, but please make sure that you really have good content so that other website owners will link to you. They will link to you so that it can also boost their own visitors.

Here are some of the methods that I have tried and worked so far:

1. I will of course be bias on this because this is what I do…blogging and be sure to promote it wisely.
2. Put into practice RSS feeds. Syndicate your article through RSS feeds to help you get good exposure.
3. Submit your articles to article directories and not only to any directories but to quality article directories.
4. Offer to other blog owner to write on their blogs as a guest blogger. Make sure that it is relevant to your niche so that it will be approved.
5. Posting in forums, blogs and guestbooks that place your URL in the signature will help you build friendship with fellow website owners and your main concern, for the search engines to notice and count your links.
6. Post article on networking sites like facebook, friendster etc. and traffic to your site will definitely increase.
7. Try to write your own press release or hire someone to write it for you but be sure that your links are included on their websites.
8. Link swapping is also good form of link building as long as the sites are relevant and on the same niche.

I came to read this interesting topic regarding targeting keywords. According to some research, searches on search engines, using only one keyword is not a very good practice for your target market.

It is really important for SEO to use two words on keywords because searching using one keyword only was very general in its sense. Usually, users or potential customers will search using specific keywords, and they know that they can get more specific results by using two words searches or even three words.

According to research, two-word searches rated just a couple of points above three-word searches. The known search engines like Google, Yahoo and MSN can drive traffic on your site and it is imperative that you know how to use keywords for the searches to point it in the right direction to your site.

Two-word searches are good and being targeted is much better.