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Posts Tagged ‘content is king’

Many methods are needed to take into considerations, and for me On Page Optimization is one of the fundamentals in SEO. It is important not only to help websites get higher ranking in search engines, but also to ensure that it is readable by normal visitors. Below are some of the methods to help you on your campaign. I understand that I haven’t yet tackle this so I will show what I know about this particular topic.

Title optimization is the most first important element, and it should be short but descriptive enough of what the website is all about. It is the tag that search engine first looks for. Of course, if you choose a title, it does not necessarily means that you are the only one that have that. Your role now is to think of set of keywords that best promote your brand or business name. Get a keyword or keywords that is well searched and try to research for it to have just a little or modest competition as possible.

<TITLE>All about On Page Optimization</TITLE>

The next one is optimization of Meta Tags. Like the title tag, the Meta Description is as important as any other tags that needed to be optimized. It should contain the main purpose of the website and choose the right keywords that aptly relevant to your site.

<META NAME=”description” content=”A Brief Description of On Page Optimization Factors”>

Keyword optimization also needed to be maintained in one’s site. Balancing between content and keywords is an important task in SEO. Stuffing the content with keywords will do more harm than good. Search engines do not like to index a page that has a high keyword density compared to the entire content and is not completely related to each other. Do your homework first. Be sure to research for keywords that are mostly searched and create unique content that encompasses a small number of keywords. You can also include long tail keywords and use synonyms to replace duplicate keywords.

Optimizing your Internal and External Links is a big yes. Your internal links must be descriptive enough to promote the keywords. The anchor text should be related to other internal pages. Make sure that there is no broken link in your website and will still connect to your homepage no matter how deep the pages are.

Images and videos are not well read by search engines so make sure that you put description on it. The Alt Text is used to put description on the image and shows up when you hover your mouse over a picture. Put relevant keywords. As for the filename of the images, please put a real filename that is understandable like “my-first-phone.jpg“ and not just a bunch of letters and numbers like DSC1583.jpg. Put also pertinent image title just like the description. A good example of a title tag for image: [img src=”http://imagelocation.jpg” alt=”Image description” title=”Title of the Image”], just replace with essential words. It is also best to put the image keywords whenever you put a link to the image, instead of just putting “click here”.

All of these factors are nonsense if you do not have a good and unique content to implement with. As everyone well knows, content is king, and fresh content is like a good king making his daily responsibilities to his sovereignty. No one wants a king who just sits on his throne everyday and not doing anything productively. So make sure that you create new content, as search engines love it. It is not a prerequisite to daily add something, but at least once in while will do and not be dormant for a couple of weeks or months.

It is a good habit to write naturally as what you would like people to read it and not just pleasing the search engines, because if the content or the template of the website is unreadable, then you will lose visitors, and traffic is one of the criteria of search engines to see if your site is worth its page rank. Traffic is also one gauge for affiliate programs or companies to see if they can invest in your site for advertisements, because no one wants to show ads on a website that the owner is the only one that is viewing it. I hope that my own understanding of On Page Optimization provides some useful information.

I have read a dozen articles in regards to writing good content for websites and I have come up with a very simple list that really sticks to my mind when it comes to writing successful contents.

All websites that has good content has these features:

• Short paragraphs, about 1 to 4 sentences.
• Updated. Updating the content at least once a week or more.
• Relevance on the context and keywords should not flood the content and there should be variation of it so that it does not look like keyword stuffing.
• Sentences should not be too long and should only contain 10 words or fewer.
• Be sure to check the spelling and grammar.
• Lists should be bulleted or numbered.

A good friend of mine told me that Content is King. One good blog that I read mentioned that the Links are Queen and if they are together, a good dynasty will emerge. But let’s say, you are having problem creating new content on a daily basis? How can you resolve this to provide your audience with good materials and to make yourself more visible to search engines?

Here are my tips to re-create content for your blog:

• Split your article – If you have posted a long article, you may break it up to several topics. You may add different introductions and keywords with lots of related resource links. It is best to choose an article that has different segments that are good to splitting up.

• Re-write old articles – You may try to re-write old articles from different resources that were popular in those times. Good articles to re-write are posts that has insights, tips and how-to’s. These articles might get noticed again in this time and may even give you lots of comments from your audience and be bookmarked.

• Use press releases – Write press release articles in a very consumer-friendly manner. This will make the press release interesting and at the same time, you will get new articles. You may also create a link to the original press release.

• Interview posting – If you are lucky being interviewed via phone or email by other blogger, you may post that. It is much better if the prep questions are given ahead of time. You may simply transcribe your interview and post it. This is one good source of interesting articles for your blog.

• Share videos – Of course this tip is very familiar to everyone and most of you already knew this. You may simply put in links on the embedded videos that you posted into social networking sites to point out to the article that you created to your blog that also contained this video.

• Topics from your email – You may also strip off some contents from your daily emails and create a topic for your everyday article.