Posts Tagged ‘conversion’
Marketing through Search Engines
October 6th, 2008 | 
Author: 
Of course many articles have been written already on this topic. But I cannot stress enough the relevance in advertising your business online through Search Engine Marketing or SEM.
SEM is a marketing tool that will work for your product or services if you wanted it to be viable for your target customers. The three major search engines today, namely Google, Yahoo and MSN comprises 90 percent of search engine-originating traffic.
The prospects of SEM as a marketing tool is very bright these days. It is much preferred by companies rather than sending unwanted emails or email spamming. SEM tends to reach your prospective clients and customers worldwide and converting readers or visitors into buyers is increasing than conventional marketing tools.
It is much better than traditional marketing tool according to experts such as advertising in TV, radio or print. In these conventional forms, you cannot determine whether your revenues are caused by your advertisements or rather caused by other factors. You cannot determine if you are getting conversions or should I say customers from just knowing your product or services to actually buying or using it. Also, according to some research, it is much, much cheaper to advertise in SEM.
The simple objective of SEM is simply have your website where your potential customers hit on a certain keywords to be searched and they should find your site in the top 20 search result list.
For your business to appear on search engines, you need to have of course an excellent web design and it should be search engine friendly. I will discuss this definition on my other article, so just stay hooked up!
Your site should be listed on organically or by natural search I say, and this can be done by Search Engine Optimization or SEO. Several individuals and companies provided this kind of services and I will also tackle this on my other article.
SEM is very effective if your target customers can easily search your website, and given a good optimization, these prospective clients or visitors can be converted into real buyers.
After all, this is what advertising, marketing and business is all about.
Posted in Featured | 
Tags: conversion, marketing tool, Search Engine Marketing, Search Engine Optimization, SEM, SEO | 
1 Comment »
How Organic Search Results can help you?
Organic search results is one term in the Internet world that I only recently came to learn about. I thought because it is “organic” meaning it is much healthier! However, it is not the case here. The real meaning of this is concept of searching using pure or crawler-based search and is properly described as getting the results from indexed pages that is based on relevant keywords and contents.
As of this moment, Google is the leading search engine that produces organic results and its focus is to give highly relevant results that is based on its content and not just because the page ranks through paid listings.
You will see below the list of some of the advantages that I learn about Organic Search:
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Submission in Organic is Free. Submitting and getting your website indexed is free from Google, and this is undeniably what separates it from the other search engines. Some are also free, but some also came with a price in indexing your site. Yahoo, for example will give you a choice to submit and get your site indexed for a fee but also does not guarantee that it will stay that long on that position. However, even if submission to Google was free, you should still use your skill in SEO to make your site appear and rank and be visible for your target market.
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Your Brand will be known. Investing in organic search results will mean better times for your business because the more you are seen on top search results, the better of course it is for your marketing. Brand awareness will be your top drivers for sales conversion.
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Better Click-Through Rate. Historically, relevancy in content is much better trusted than that of sponsored results.
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The bigger the Trust, the bigger the Conversions. Usually, organic results is much more targeted and has more relevant content than sponsored or paid listings because it is not much focused on the relevant product or services offered. The greater the trust of your visitors, the better conversion to sales for you.
However, Organic Search Rankings is not automatic as most of us might think. You will really burn time, resources and sweat to maintain your rank or be seen on the front page or even a few page. You will need to know the proper skills in SEO and how to balance between your site’s design and optimization in order to stay on top or simply be seen by just simply searching through your choice of keywords.
