Fresh Ideas

Posts Tagged ‘Search Engine Optimization’

What is a Squeeze Page?

Most Internet marketers and Search Engine Optimization enthusiasts or SEO enthusiast currently use Squeeze Page today because of its efficiency and low cost of acquiring leads. And by definition of leads, these are the list of people that agree to subscribe and receive information from you in terms of newsletter or feeds. Most of the time visitors will subscribe to you in order to gain a free thing like an eBook or a video or anything that is of great interest to them. These things should be offered at first so that you will get an opt-in. If these subscribers are interested in what you are offering on the squeeze page, chances are, they will retain and look forward on what you will be sending to them the next time you publish your newsletter and creating an outstanding content might lead to conversion into sales and that is good news if you are into affiliate programs. This is where the money follows!

Usually, there is a demand that needs supply or a question that needs answer and that is where you will need to create a squeeze page. We know that tons of information about everything is available in the Internet, but once in a while it happens that you will not be able to see what you are looking for, or you are not satisfied with what you found out. All an Internet marketer should bear in mind is to focus on a particular question people might be looking an answer for, like a product or service that have a big effect on their lives. Something that is also being searched by a number of people, together with a built product or service that you can offer right now.

A powerful squeeze page should always have these things:

• Outstanding Headline
• A sound explanation of what you are offering
• Several testimonials from satisfied customers
• Some bullet points so that it may be easier to the eyes of the readers
• Image of the eBook or product that this squeeze page is promoting about
• And the most important of all is the name and email address field to sign up with

If you already have the content in your mind, you will just need the following requirements to make the squeeze page work:

An Excellent Domain Name

Of course, you can never start off without an awesome domain name. To get one, you need to register it on renowned domain registrars in the web, and one that I highly advised is Namecheap; which I personally used in registering all of my domains.

A reliable Webhosting Service

You should also get yourself a dependable web hosting service and I highly recommend Bluehost; because you can get unlimited storage space, unlimited domain hosting, POP3 and IMAP email support, Subdomains, Parked Domains, Add-on domains and many more. The customer service is world class and all you have to do is to upload the content of your website and you are good to go.

HTML Editor

As for editing your squeeze page, you can use the notepad as the most basic form of editor or use Adobe Dreamweaver for those that needed some extra features. There are also lots of free software across the Internet so you will not be left behind. It would be best if you can edit pictures or photos that you will be using on the squeeze page to give it a livelier look. Who wants to subscribe in a dull squeeze page, right?

You might as well outsource the content and hire a writer if you are not that good in marketing. Just make sure that you convey to your writer what you wanted the reader to feel and what they should know before signing up so that you have a higher chance of registration.

Autoresponder

And last but not the least, a powerful autoresponder that will be your biggest weapon of all to be successful in marketing.AWeber; is one of the most prominent autoresponder in the field today that provides function that is ahead of the rest.

But be sure before proceeding in creating a squeeze page to be careful not to cross the line of being tagged as a spammer because this will be a marketer’s nightmare to have his work just go down the drain. No one wants their lead to unsubscribe one by one by sending them with nonsense information that are full of tasteless advertisements. The interest of the leads should be the primary goal of a marketer to succeed in this type of business. Once you grasp their attention, it will be a piece of cake for you to market anything that is based on that interest. You will definitely earn through squeeze page if done properly.

To tell you the truth, I’m a little bit confused right now on to what the Big G is looking for in a website to index its pages. I noticed last week that the post that I made last August was indexed right away, without me even promoting that post that much. And it is really confusing me more about those posts that I tried very hard optimizing…link building, blog commenting, social bookmarking and everything that I know in off-page optimization, but still was not effective enough.

One thing I noticed so far is that the post that i made last August is about my blogging life and what are my objectives and dreams was indexed right away compared to majority of the posts here which mainly tackles everything about making money online. I tried very hard to get fresh ideas regularly and to prevent the writer’s block. But the more I tried composing something, the harder it gets to visualize what I wanted to convey. And boy, indeed it last for not only days, but weeks and months.

I hope internet marketing gurus will notice this post someday and provide some guidelines on to what I am doing wrong and give me some pointers, because I tried hard to write contents that are not copied elsewhere and I make it more informative to be at least helpful to someone like me that is trying my way up in learning online marketing. However, it is so odd that the post that I did not even think about and just think of my personal experience will be the one that will be indexed by Google.

I know that there are tons of internet marketing strategies and criteria that search engines are looking for to index a page and as far as i know, as long as you have fresh content and you do your homework in off-page and on-page optimization, then there is a good chance that the page will be indexed immediately, get a lot of backlinks, visitors and ultimately rank for a given set of keywords.

There are times that I am tempted to get the help of SEO specialists to do Search Engine Optimization work for me. It is really pathetic for a blogger that chose the highly competitive niche of making money online just to seek the assistance of others and pay for it. But I know that nobody could attest that they knew everything outright when they started and almost all of us tried very hard to seek resources and work day and night to see improvements on our own targets.

Getting fresh ideas in making money online is not easy as most people are thinking of. Too many obstacles will come your way. Your own self will be your greatest enemy if you will not learn how to control yourself from the urges of wasting your precious time to nonsense things.

I have learned the hard way and without sacrifice and patience, I would not go this far and not earn what I am earning. But going back to my agenda in writing this post, i do hope that this fresh content for this month, together with the help of my search engine optimization skills, will not only help it be index right away, but more importantly, give the boost that I needed to write relevant content at least more than i usually do.

I suddenly noticed that it is almost the end of the month for August and I haven’t put any post in my own blog and I am really ashamed because I was able to write something on my other websites and for other people but not on my own baby. Well, I know most of the people I know can relate to this, most especially those who are also into writing. I believe no one can say that boredom does not affect the way one writes or a time didn’t came when ideas are hard to come by like fish in a stormy night in the sea.

Just speaking on experience alone, when I started, I am really eager to write anything under the sun, ideas kept on arising in my mind hour after hour and I couldn’t hold off myself from writing what interests me. You can see for yourself what I am talking about in my archives.

But all of the enthusiasm is starting to wear off. Several factors affect it. Time contributes to more than 80% of lost opportunities. I have a day job that eats up almost all of my time. I said to myself before that I can multitask and balance my office work with my online rackets, but I learned that it is easier said than done.

I don’t intend writing to be my bread and butter, but the promise of earning huge amount of money cannot just be ignored. I’ll admit that I became envious of the stories from my friend, who is earning handsomely online through several Internet Marketing techniques and it pushed me in starting my own online portfolio. I started in planning and developing new websites and blogs and putting quality contents, applying to several affiliate programs that promises earning online to be a breeze. I also utilized what I learned in SEO or Search Engine Optimization, and apply these techniques to market my websites. Because if not for these tactics; I know that my sites will just be some needles in the haystack and visitors will be nil to none.

I admit that the road to success is really hard. Time should be managed and one must be truly determined in following methods and not be afraid in making mistakes because if you will not try anything, then there is no room for you in the online business. Well, this also applies in other aspects in life and not online in making money online. I do hope that ideas will run again like wild horses in my mind to continue flooding my websites with fresh ideas even if it were just merely life experiences…because admit it or not, it is much more great reading something that is real and experienced than something that are merely copied from someone and does not provide any connections in your own life.

Many methods are needed to take into considerations, and for me On Page Optimization is one of the fundamentals in SEO. It is important not only to help websites get higher ranking in search engines, but also to ensure that it is readable by normal visitors. Below are some of the methods to help you on your campaign. I understand that I haven’t yet tackle this so I will show what I know about this particular topic.

Title optimization is the most first important element, and it should be short but descriptive enough of what the website is all about. It is the tag that search engine first looks for. Of course, if you choose a title, it does not necessarily means that you are the only one that have that. Your role now is to think of set of keywords that best promote your brand or business name. Get a keyword or keywords that is well searched and try to research for it to have just a little or modest competition as possible.

<TITLE>All about On Page Optimization</TITLE>

The next one is optimization of Meta Tags. Like the title tag, the Meta Description is as important as any other tags that needed to be optimized. It should contain the main purpose of the website and choose the right keywords that aptly relevant to your site.

<META NAME=”description” content=”A Brief Description of On Page Optimization Factors”>

Keyword optimization also needed to be maintained in one’s site. Balancing between content and keywords is an important task in SEO. Stuffing the content with keywords will do more harm than good. Search engines do not like to index a page that has a high keyword density compared to the entire content and is not completely related to each other. Do your homework first. Be sure to research for keywords that are mostly searched and create unique content that encompasses a small number of keywords. You can also include long tail keywords and use synonyms to replace duplicate keywords.

Optimizing your Internal and External Links is a big yes. Your internal links must be descriptive enough to promote the keywords. The anchor text should be related to other internal pages. Make sure that there is no broken link in your website and will still connect to your homepage no matter how deep the pages are.

Images and videos are not well read by search engines so make sure that you put description on it. The Alt Text is used to put description on the image and shows up when you hover your mouse over a picture. Put relevant keywords. As for the filename of the images, please put a real filename that is understandable like “my-first-phone.jpg“ and not just a bunch of letters and numbers like DSC1583.jpg. Put also pertinent image title just like the description. A good example of a title tag for image: [img src=”http://imagelocation.jpg” alt=”Image description” title=”Title of the Image”], just replace with essential words. It is also best to put the image keywords whenever you put a link to the image, instead of just putting “click here”.

All of these factors are nonsense if you do not have a good and unique content to implement with. As everyone well knows, content is king, and fresh content is like a good king making his daily responsibilities to his sovereignty. No one wants a king who just sits on his throne everyday and not doing anything productively. So make sure that you create new content, as search engines love it. It is not a prerequisite to daily add something, but at least once in while will do and not be dormant for a couple of weeks or months.

It is a good habit to write naturally as what you would like people to read it and not just pleasing the search engines, because if the content or the template of the website is unreadable, then you will lose visitors, and traffic is one of the criteria of search engines to see if your site is worth its page rank. Traffic is also one gauge for affiliate programs or companies to see if they can invest in your site for advertisements, because no one wants to show ads on a website that the owner is the only one that is viewing it. I hope that my own understanding of On Page Optimization provides some useful information.

Of course many articles have been written already on this topic. But I cannot stress enough the relevance in advertising your business online through Search Engine Marketing or SEM.

SEM is a marketing tool that will work for your product or services if you wanted it to be viable for your target customers. The three major search engines today, namely Google, Yahoo and MSN comprises 90 percent of search engine-originating traffic.

The prospects of SEM as a marketing tool is very bright these days. It is much preferred by companies rather than sending unwanted emails or email spamming. SEM tends to reach your prospective clients and customers worldwide and converting readers or visitors into buyers is increasing than conventional marketing tools.

It is much better than traditional marketing tool according to experts such as advertising in TV, radio or print. In these conventional forms, you cannot determine whether your revenues are caused by your advertisements or rather caused by other factors. You cannot determine if you are getting conversions or should I say customers from just knowing your product or services to actually buying or using it. Also, according to some research, it is much, much cheaper to advertise in SEM.

The simple objective of SEM is simply have your website where your potential customers hit on a certain keywords to be searched and they should find your site in the top 20 search result list.

For your business to appear on search engines, you need to have of course an excellent web design and it should be search engine friendly. I will discuss this definition on my other article, so just stay hooked up!

Your site should be listed on organically or by natural search I say, and this can be done by Search Engine Optimization or SEO. Several individuals and companies provided this kind of services and I will also tackle this on my other article.

SEM is very effective if your target customers can easily search your website, and given a good optimization, these prospective clients or visitors can be converted into real buyers.

After all, this is what advertising, marketing and business is all about.